So you've been down the pub with your friends and had a fantastic business idea that you've scribbled down on the back of a beermat. What next?

Mike Southon was in exactly this situation, and ended up building a business which he sold for millions of pounds.

With the help of professional author Chris West he has analysed the steps that made his business successeful, and the result is one of the most readable and revealing books on being an entrepreneur that has ever been published.

In this audio programme they present their ideas in an entertaining way in front of an audience of entrepreneurs.

Based on the book The Beermat Entrepreneur, written by Mike Southon and Chris West, published by Prentice Hall Business.