Marketing Judo is based on the principles of judo, where brains matter more than brawn.

In seven moves you can learn how to lever the strength of others, move quickly and keep your balance while bigger companies fall around you.

Each move includes practical examples from a whole range of companies, and from John and Richard's own experience of turning Harry Ramsden's from one fish and chip shop into an international brand by using a tiny marketing budget and lots of creativity.

They present these ideas in an entertaining way, live on stage in front of an audience of entrepreneurs and business leaders.

The programme is written and presented live by John Barnes and Richard Richardson, and is based on their book Marketing Judo, published by Prentice Hall Business.