Red Business provides business leaders with information and inspiration on audio CD or as an MP3 download each month, building a library of best practice.

On this issue:

• Information:
• the opportunity: the size and scope of the over 50s market
• the approach: how to sell your products to the older consumer
• the resource: the benefits of employing the over 50s

• Inspiration:
• the age of adventure - 57 year old adventurer Miles Hilton-Barber shares some of his life lessons
• guru inspiration: Peter Drucker – we take a posthumous look at the life and work of the father of modern management
• leader inspiration: Tim Waterstone - this life-long entrepreneur talks about his career, his continuing interest in Waterstone’s bookstores and what he has learned along the way