Red Business provides business leaders with information and inspiration on audio CD or as an MP3 download each month, building a library of best practice.

On this issue:

• Information:
• people: the importance of getting your staff behind your strategy
• finance: PROOF - how to avoid company hijacking
• sales: a comprehensive guide to setting prices
• the implications wheel: could this new management tool work for you?

• Inspiration:
• guru: Costas Markides - this professor from the the London Business School explains why people make silly mistakes and how to avoid them
• leader: Rupert Cleveley - Geronimo Inns is a chain of gastro pubs in the London area, serving great food and good wine in a relaxed atmosphere. Founder Rupert Cleveley tells us how it all started