Red Business provides business leaders with information and inspiration on audio CD or as an MP3 download each month, building a library of best practice.

On this issue:

• Business Development:
• Transparency in Business: The benefits that a more open and transparent relationship with customers can bring to your business
• Human Sigma: Based on extensive research from Gallup, practical methods of improving the relationship between your staff and customers
• Writing Winning Copy: Advice from copywriting expert Drayton Bird on writing text that sells

• Personal Development: Sticky Ideas - Techniques that will make your ideas more durable from the co-author of the bestselling book 'Made to Stick'

• Four-Thought: Professor Richard Scase discusses knowledge sharing in business

• Business Leader: Deirdre Bounds - the founder of ethical travel company 'i-to-i' tells us how she turned her dreams of travel into a multi-million pound business and then sold it to a major plc