Red Business provides business leaders with information and inspiration on audio CD or as an MP3 download each month, building a library of best practice.

On this issue:

• Business Development:
• Marketing Strategy: How Glencairn Glass used smart marketing to successfully launch a new product – and win awards in the process
• Graduate Recruitment: How to reel in the best catch from the talent pool
• Storytelling: How to tell the story of your business in an engaging and informative way

• Personal Development: Personal Branding – Improving your image can benefit both you and your business

• Business Diary: Our audio diarist is making headway in starting her publishing company

• Business Leader: George Karibian – The founder of Euroffice shares the lessons learned in creating and developing the online office supplies store