The Red Tape offers information and inspiration for entrepreneurs and their advisors.

On this issue:

• The Masterclass - Dr Robert Cialdini is a world-renowned expert in the science of influence, and he has studied the techniques you can use to get people to say yes to you
• McThinking - Steve McDermott assesses the value of tradition
• Inside Business - the story behind Expat Shopping has it all; fast moving action and a character driven plot. Are you sitting comfortably?
• The Managers Guide to the Galaxy - The Managers Guide to... Marketing
• Focus - when times are tough, costs are cut. David Spencer reports on how to make those savings long-term rather than just a knee-jerk reaction
• Audio Diary - catch up with the progress of online company, Champagne Warehouse
• Seeing Red - the old ones are the best. Len Tingle on re-training our more senior workforce
• The CV - Zef Eisenberg started his entrepreneurial career at a very early age, and his sports supplement company is now showing powerful profits