Selling is being made too complicated and that's bad news for performance.

It's time to be more effective by focussing on the critical sales factors that really make a difference.

Sold is a refreshing and clear guide to the basics of selling that takes away the clutter of clever techniques and tactics.

Steve Martin and Gary Colleran train the sales teams in some of the world's most successful companies including Nike, GlaxoSmithKline and Microsoft.

Their programme will help you make it easy for people to buy from you.

To find out what encourages or discourages people from buying, Steve and Gary go undercover with secret microphones recording them trying to buy from a wide selection of companies. You'll be amazed at the insight this gives you into what mistakes sales people are making every day - and how easy they are to solve.

The programme is written and presented by Steve Martin and Gary Colleran and is based on their book Sold, published by Prentice Hall Business.