You've never run a business before. Now you're thinking of giving it a go. You've no little handy cash reserves and no wealthy relatives - so you're starting from absolute scratch. Welcome to the ordinary hero's club. You can do it - and this is the audio book to show you how.

In conversation and live on stage in front of an audience of entrepreneurs, award winning entrepreneur Liz Jackson takes you through every stage of her real life start up experience, from her decision to leave her safe job with no cash and nothing to fall back on, losing her sight and being registered blind, to establishing the £2 million telemarketing business employing 130 people she runs today.

Liz's determination and drive, as well as her enthusiasm for her business really comes across, both in her on-stage presentation and in her interview comments that expand on key points.